For each search term, you can set a location target. This means we’ll check your ranking as if the search was made from that specific location.

This is important because search results can vary significantly depending on where the searcher is located. For example, you may want to rank for the term Plumber—but knowing your national or global ranking is far less useful than knowing how you rank in your own town or city.

Setting a location ensures the ranking data is relevant to your actual target audience.